There are many parts of a branding manual, and I only showed a couple pages. I want to show you more examples of what is needed in a branding manual, and I am going to use my online store as an example.
Above are examples of what the online store’s Instagram posts are. Companies who receive branding manuals want everything done for them, and this includes advertising. As students, we are practicing advertising as well as creating a branding manual.
Brands are established with a color scheme, a logo, typography, sayings, and these need to be implemented everywhere. Instagram posts must include the same aesthetic. These specific posts are just examples of emphasizing that brand. The saying, donate, make, share can have its own post. While this is not providing information, it just further drives home the message of the company.