The core of my promote project is bringing the Volkswagen Beetle back and marketing it towards the consumer so they can customize their Beetle. 

Beetles were a cultural phenomenom and became instantly recognizable. They also became synonymous with hippies, fun, and individuality. This is what the ad campaign is built around: you. 

I created images that could be used as billboards that show how unique a Beetle could be.

The images above are just a few examples of what the billboards could be. Each of the images have one word to describe what someone’s chosen Beetle could be.